Here's another marketing campaign that has me giggling from Ally Bank, formally GMAC. This financial institution uses humour, honesty and children to 'attract' customers to their financial resources. Some say (based on YouTube comments) that it exploits or encourages verbal taunting or teasing but, I don't see it that way. I see them using a humouristic yet realistic twist that actually makes me laugh!?!...Is that wrong?
Check out the three videos posted below and you'll see what I mean (or not ;) These Ally commercials show how we, as consumers, get ripped off by companies because we don't pay attention, we're not asking the right questions and are simply put, arrogant! Ally's ads reassures us with humour that they would never do such a thing to their clients and the kids that Ally Bank's marketing department have chosen (as actors and actresses) are simply priceless. So, while there is humour the morale of the story or ad, is loud and clear without being boring and serious which in my opinion is what makes it a success.
Note: Always read the fine print ;) ...and, remember that in real life, it's just plain wrong to take advantage of someone's innocence or lack of knowledge, regardless of their age!...and, even though these marketing campaigns depict such happenings it also exposes them which leads you to believe they are an honest establishment, doesn't it?
Let me know what you think by leaving a comment, thanks and have an awesome day!
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