What is Guerrilla Marketing?

Guerrilla marketing is a technique used to generate a frenzied buzz around a product or service using unconventional promotions, loads of imagination and in most cases, a very small ad budget. The concept is to attract the maximum amount of attention with the least amount of money.

For the small business owner, guerrilla marketing is an ideal advertising solution that pushes the limits of creativity with potentially amazing end results. The goal is to develop a creative, unexpected and definitely public campaign that attracts hoards of attention! A good public disturbance, so to speak ;) such as free product giveaways, contests or the unleashing of some crazy stunt using an over sized, inanimate object. Videos can reach an international audience overnight while billboards and pictures speak volumes without having to say anything at all.

If you're lucky, you create an advertising campaign that goes viral!

Jay Conrad Levinson developed the term Guerrilla Marketing. In the following video, Jay describes his technique as "the truth made fascinating" and states that a great guerrilla marketing campaign needs to consist of "time, energy, imagination and information".

Video: What is Guerrilla Marketing? Jay Conrad Levinson...



Pics: Guerrilla Marketing campaigns in action...