Network Marketing is a method of marketing that utilizes independent representatives to reach potential customers that companies may otherwise not reach with traditional offline or online marketing methods or strategy. The term Network Marketing is not in reference to the structure of the company more how the marketing takes place via social networks and individuals. Companies utilize multiple marketing strategies in various degrees as part of their overall business plan, from tv & billboards to internet based ads and social networking.
Network Marketing is based on the concept of ‘networking’ within the circle of people with whom we have contact with in our daily lives albeit family, friends, colleagues, neighbours and even strangers online. Twitter , Facebook and MySpace are all examples of modern all ages, online social networks. In turn the information is then passed on to their contacts and so on, which builds a network of informed individuals. When one taps into their own social networks and suggests a product, service or both you are network marketing. As your reputation develops your network grows which in turn generates more business traffic and ultimately more income.
Developing a 'reputation' is important to any business and it can have unfathomable consequences, sometimes good and yes, sometimes bad. Just remember that word of mouth, which is all network marketing is, will spread and can spread like wildfire. Generally, good news travels fast and bad news travels at lightspeed! If you keep that in mind and involve yourself only in quality then you are bound to have success.
Books about Network Marketing
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