March 28, 2010

Search Engine Optimization & your Small Business

When marketing your home business online, having it ranked on the first page of Yahoo, Google or Alta Vista's search engine is a respectable and achievable goal. Ranking on the first page won't be easy but with research, dedication and hard work you can learn to optimize and market your online business, brick or mortar storefront or blog. By learning how to create your pages properly you can achieve search engine rankings and gain the knowledge to continue applying what you've learnt to any future ventures.

Personally I prefer the first option however, learning to do it myself via the 'trial and error' method is a more realistic approach. I've learned that when creating pages content needs to be unique and wording needs to be relevant and on topic. Your content is derived of 'content specific' keywords in the body of your article or page and in the titles, tags, meta tags and headings etc. Your unique content and the ability to stay on topic with relevant keywords and information with be key factors to eventually finding yourself at the top.


What is Search Engine Optimization (SEO)?...

Search Engine Optimization (see wiki's version) is about improving and increasing the amount of quality traffic from the search engines to your blog, website or webpages.

A visitor may arrive on your site via natural, unpaid inclusions also known as an organic search or due to paid inclusions. This may occur either by accident, referral or by choice. When someone types in a specific keyword or string of words, you want your page to come up.

- review your site for content, structure and keywords
- consider using all types of multi-media such as videos, music and pictures
- coding, html, integrated shopping carts etc. requires help far beyond my capabilities at this time.

...are you search engine friendly?

Thanks for visiting, feel free to comment!

Search engine marketing is offered throughout the www. Yahoo! Sponsored Search lists your business on top sites like Yahoo!, AltaVista and CNN. Sign up and get a $25 credit.

Do beware of offers that guarantee #1 rankings on Google or other engines, this is apparently impossible to do. See Google's thoughts.


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